This film was released in 2008, in all honesty I actually haven't seen it but I thought the build up teaser campaign was great.
Billboards and buses appeared before the film was released with copy lines such as "I hate Sarah Marshall" and "you suck Sarah Marshall" followed by the URL for the film's web site.
It was meant to look as if some guy had just bought the advertisng space to get back at an ex. It created a fair amount of attention before the film was released. I think its a great teaser campaign, really simple and effective, and the handwritten type adds to the concept and makes it work.
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