Showing posts with label Online. Show all posts
Showing posts with label Online. Show all posts
modern language
Have you ever used the urban dictionary? It's one of those exactly what it says on the tin things... its a dictionary of modern day language and slang... some of its pretty funny...
A bit of fun
This made me laugh so much today, because its so true, This sort of thing infuriated me last year on placement and Im sure it will for the rest of my design career. I think this is somthing we can all enjoy as creatives!
Joy-full Advertising
I think what BMW are doing at the moment is great, they have positioned themselves on their website as "the creators of emotion" they have stopped trying to sell cars and are selling the experience of owning a BMW with their JOY campaign. It makes it feel like owning a BMW makes you part of a special club, and it's more than just a car, it's almost a way of life. The websites great too, I especially like the loading page and following copy here: http://www.bmw.co.uk/bmwuk/experience/?experienceKey=JOY
Its just beautifully put together and reflects the quality of the brand, the video is on there too, its a little cheesy if anything, but I think its a great campaign leading on from the giant paintings that were done with cars driving on canvas a while ago. BMW are doing some great campaigns at the moment. It's nice to see!
Compare The Meercat
I know this is really old now - but did everyone realise it's an actual website?! You can search for meercats, see videos and meet the meercat team - amoung other things.
My meercat is called HELIKAT, you choose its hobbies and where it lives and the site finds you a meercat - its fantastic. I saw it when it was sent round the office as a group email at my placement last year - so as annoying as the campaign was, it created alot of talkability and became viral around workplaces. The site is obviously all branded to match the compare the market site and it's fun and entertaining, I think it was a great campaign!
Innocent Veg Pots
I went to Sainsburys today and was horrified to see these new innocent "veg pots" because they look disgusting! In my opinion this is definitely a case of extending the brand too far, they just don't look appetising and its such a shame because we all know and use innocent smoothies as a truly brilliant example of tone of voice and branding. I've just had a look at the website too and I have to say I'm pretty disappointed, I was expecting it to be fun and friendly like the brand but it's actually a pretty standard, boring site. There's so much scope there for them to do something beautiful with it!
http://www.innocentdrinks.co.uk/things_we_make/vegpots/
The TV ad is on that page... again I'm not impressed, they could have done so much more with it, I really think the brand is better than this!
Mark Haddon
If you haven't read anything by Mark Haddon yet - you have to. I just finished "A spot of Bother" which is his second adult novel, and it was a "couldn't put it down" read. Infact I left my copy on a bus in America so I had to find a bookshop the next day and buy a second copy! (and the fact I was so short of money I couldn't eat must go someway to explaining how much i wanted to finish the book!) The book is written from the perspective of several different characters and goes back over the same events from each of their viewpoints, which made for an interesting read. I read Haddons award winning first novel, "The Curious Incident of the Dog in the Night Time" a couple of years ago, its written from the perspective of a little boy with Aspergers syndrone, and its a very moving read, similarly his latest novel deals with mental illness from the perspective of the sufferer, but does so in an often amusing way. If your a keen reader give these novels a go!
... and for those of you who are into all this blogging, Haddon has a pretty interesting one on his site... http://www.markhaddon.com/ he is a very interesting and creative individual
Running with Scissors
Running with Scissors is a 2002 memoir by American writer Augusten Burroughs. I think it's possibly the most bizarre thing I've ever experienced. The book documents the writers teenage years, and the crazy situations he found himself in. His alcoholic father leaves him with his mentally unstable mother and he somehow ends up living with his mothers therapist Dr. Finch, and his family in house with no boundaries or rules. It really is the strangest thing I've ever read... so I rented the film too! and thats just the same totally bizarre but very funny! My only issue with it is that with it being a memoir and not a novel it documents a series of unrelated incidents and therefore doesn't really have an ending as such, interesting and entertaining just the same though!
We are what we do.
I first came across WE ARE WHAT WE DO, when i saw the book, Change The World For A Fiver. It's such an inspirational book, packed full of 50 simple ideas to make changes to benefit the world around you, the themes and morals behind this book really appealed to me and combined with the simple layout of each spread its a wonderful book.
I looked into the "we are what we do" website after seeing the book and have signed up to it, its a lovely website for starters but i love the whole idea and ethos of "we are what we do"
The philosophy is that SMALL ACTIONS x LOTS OF PEOPLE = BIG CHANGE
and the website is even more packed full of really simple tasks that anyone can do to make the world a better place - cheesy as it sounds - its truely inspirational!
I have also bought another book from them - it' written by children for children. It's called Teach Your Granny To Text and its again full of simple actions that kids can do everyday to change the world around them. As well as the content the layout and page designs are great examples of good design for children, so it's worth a flick through.
Please have a look at this website and join - I think its great!
http://wearewhatwedo.org/
Subscribe to:
Posts (Atom)