I came across a restaurant in NY called Pinch and S'mac, It serves pizza - by the inch - and 12 varieties of delicious Macoroni and Cheese - I've never seen such a specialised restaurant, and I didn't realise there were 12 different versions of Mac and Cheese + design your own option!
The restaurant formed when two combined, Pizza By The Inch (formerly of Park Avenue South) and Sarita's Macaroni & Cheese (from the East Village) and its branding, (name and logo) are really clever and memorable! The logo depicts exactly what the restaurant serves and how it comes, the pizza in squares and the mac and cheese in a round pan!
Just a little thing - but i liked it!
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