I went to Sainsburys today and was horrified to see these new innocent "veg pots" because they look disgusting! In my opinion this is definitely a case of extending the brand too far, they just don't look appetising and its such a shame because we all know and use innocent smoothies as a truly brilliant example of tone of voice and branding. I've just had a look at the website too and I have to say I'm pretty disappointed, I was expecting it to be fun and friendly like the brand but it's actually a pretty standard, boring site. There's so much scope there for them to do something beautiful with it!
http://www.innocentdrinks.co.uk/things_we_make/vegpots/
The TV ad is on that page... again I'm not impressed, they could have done so much more with it, I really think the brand is better than this!
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