I saw this large scale billboard across the road from the Horseshoe Falls at the Canadian side of Niagara. It shows an image of the falls inside a bottle of Coke.
The falls truly are amazing and so I instantly thought it was clever of Coke to attach their brand to them in an attempt to position themselves as a similarly refreshing, breathtakingly amazing thing.
Now that I'm home I think it's a shame that anyone has tried to attach their brand to something so naturally beautiful, and some things should just be left alone! Although we live in a consumer society - if Coke hadn't done it somebody else would have! and it is still a very striking yet simple one-off piece of advertising!
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