An Interactive Ad

I walked past this ad in Boston and then saw it again, a week later, on 5th Ave in NY. They consist of a giant window wrap with a TV screen and camera/sensor.

This type of advertising has been termed "streetscape" and more and more examples are apparently popping up in the cities, some of which are interactive.

The video screen on this ad for ESPN shows a quarterback throwing a football which passers by can catch and watch his or her points increase on the screen. 

In Boston a group of people were surrounding the screen and playing the video game, much to the annoyance of other passers who were struggling to get past!

It was definitely creating interest and I think a good idea as part of an ad campaign. 

NEW YORK

BOSTON