What a nice campaign, incredibly simple and effective, it sums up good old fashioned innocent play and utilises bold, bright, block colour beautifully. It's interesting how small the logo in the corner is, and needs to be. It is very unobtrusive and gives the design space to speak for itself.
Every time I see Lego now I think of that legal battle they had to copyright it... in the end they lost I think because you can't copyright what is essentially a brick!
ReplyDeletegreat advertising i reckon. So simple yet brilliant and i was thinking how the shadow of my lamp looks like a dragon!
ReplyDeleteAbsolutely quality. It made me want to get my lego out and build something amazing, and i am supposed to be 21. Nice find
ReplyDeleteyour never too old to get creative with lego, I did a little project with it last year on my placement!
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ReplyDeleteI love these posters. For me, it's all about the idea of the difference between reality and imagination..
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